7 Key Components To Produce Social Selling ROI At Scale

Everyone is talking about “social selling,” yet a majority of B2B companies haven’t implemented any kind of process yet. Why is that? Is it because they are being pitched KPIs like more “relationships” and “this is where your buyers live,” where we can build “trust?” My guess is that executives understand all of that “jargon.” It’s [...]

By | May 28th, 2017|marketing, Sales, Social Selling|Comments Off on 7 Key Components To Produce Social Selling ROI At Scale

Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

Recently, I've started to understand how important YouTube has become to the future of business personally and professionally. With that being said, anyone that knows me, Jason Sibley, Peter Smith, or Creation Agency as a whole, understands that we don't mess around when it comes to going all in and understanding social channels when it [...]

By | March 15th, 2017|influencer marketing, marketing, podcast, social media|Comments Off on Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

What Sales Should Be Doing with Their Time on Social Media

It’s no secret that social media is a major time suck for sales professionals. I’ll even admit that I get sucked in at times and lose major focus of my selling objectives. Just like anything, a clear goal and vision is imperative for hitting any objective. "Being in sales and having social media can either impair [...]

By | March 13th, 2017|Sales, social media, Social Selling|Comments Off on What Sales Should Be Doing with Their Time on Social Media

Do We Have Social Selling Confused With Sales Innovation?

Over the past three years, the term “social selling” has been very controversial, mainly because there are so many definitions or perceptions of what “social selling” is or what it achieves. It’s no secret that digital is transforming the way B2B sales happens. It’s affecting the buyer, seller, customer service, and everyone inside of the organization. I’ve [...]

By | March 6th, 2017|podcast, Sales, Social Selling|Comments Off on Do We Have Social Selling Confused With Sales Innovation?

The Role Content Plays In Your Sales Process

Recently, I had the chance to go on the Allbound podcast with Jen Spencer and talk about the role that content plays in the modern sales process. I'm a huge fan of Jen and all of the amazing work she has done with Allbound's marketing in such a short period of time. They understand marketing [...]

By | March 6th, 2017|podcast, Sales, Social Selling|Comments Off on The Role Content Plays In Your Sales Process

The Hard Truth About Building Your Personal Brand The Right Way

This was my third time doing the Salesman.red podcast and it's more fun each and every time.  Will Barron took this one a different direction and didn't ask me any questions about social selling... We talked about personal branding and whether or not it's worth it for sales reps to invest the time. If you [...]

By | September 9th, 2016|Sales, social media, Social Selling|1 Comment

The Only 3 Areas Every “Social Sales” Rep Should Be Focused On Daily

Focus is the toughest part in sales... That's why every "Social Sales" rep has to be heavily focused on the right activities daily. Sometimes, simplicity is the easiest way to tell the story around the real value of change. It’s no secret that sales reps in today’s selling landscape need to get the competitive advantage anyway [...]

By | September 4th, 2016|Sales, social media, Social Selling|Comments Off on The Only 3 Areas Every “Social Sales” Rep Should Be Focused On Daily

How You Can Use Social Media To Get Appointments With Anyone

Recently, I had the pleasure of talking with Stu Heinecke on his brilliant podcast"Contact Marketing Radio."  If you don't know Stu I would highly recommend that you check out the work he is doing using cartoons in the modern sales process.  He has a book out that is a MUST READ for sales reps as well, [...]

By | August 28th, 2016|podcast, Sales, Social Selling, Uncategorized|2 Comments

How To Social Sell (With Real Examples): Salesman.Red Podcast

This content originally appeared on Salesman Red Podcast.   How To Sell Socially The show is kicked off with Will explaining to Jack a new video series he’s producing showing the real life trials and tribulations of closing a deal through social selling. “I’m trying to add value to their experience, to give my network [...]

By | May 30th, 2016|Sales, social media, Social Selling|Comments Off on How To Social Sell (With Real Examples): Salesman.Red Podcast

Why Sales Should Treat Their Social Feed Like A Drip Campaign

Most companies have email as a heavy strategy in their marketing. Of course, email has gotten tougher, but is still a powerful marketing strategy when done correctly. The issue with email tends to be a lack of human connection. Most brands want to give you value from the logo as it pertains to email strategy. [...]

By | February 28th, 2016|Sales, social media, Social Selling|Comments Off on Why Sales Should Treat Their Social Feed Like A Drip Campaign