7 Key Components To Produce Social Selling ROI At Scale

Everyone is talking about “social selling,” yet a majority of B2B companies haven’t implemented any kind of process yet. Why is that? Is it because they are being pitched KPIs like more “relationships” and “this is where your buyers live,” where we can build “trust?” My guess is that executives understand all of that “jargon.” It’s [...]

By | May 28th, 2017|marketing, Sales, Social Selling|0 Comments

3 Reasons Relationships Don’t Drive YOUR Revenue

There is a lot of talk about relationships being the reason that people buy.  I’ve been thinking about this quite a bit lately and I’ve battled with this “ideology” for a while now.  One day I believe that relationships are the key driving factor and then I flip-flop a day later.  My lightbulb went off [...]

By | August 31st, 2015|Uncategorized|0 Comments