Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?
Recently, I’ve started to understand how important YouTube has become to the future of business personally and professionally. With that being said, anyone that knows me, Jason Sibley, Peter Smith, or Creation Agency as a whole, understands that we don’t mess around when it comes to going all in and understanding social channels when it makes business sense.
A good friend of mine and YouTube influencer, Mark Fidelman, has been educating me on the power of YouTube for a while now. I’ve never been a fan of shiny new tools and I’m all about social proof. Mark suggested that I spend some time watching Casey Neistat’s vlogs. Let’s just say… It didn’t take long before I was hooked! I’d highly recommend everyone checks out what Casey Neistat is doing with video. He is harnessing the power of his daily life and experiences to empower an audience of five-million subscribers. Casey has built a tribe and I can honestly say that I’ve been one of his biggest fans. This has also sparked action with my business partners and I to create a YouTube channel around the movement that we are trying to create at Creation Agency.
Creation Agency was founded by Jason Sibley eleven years ago, and it wasn’t until about a year ago that Jason brought me on to grow the agency globally with a heavy focus on innovative and disruptive US customers. We are grateful that we get to experience new people, new countries, and amazing brands while driving innovation in the world of digital. But, there are also many struggles and obstacles that we experience on a daily basis that most people never get the chance to see.
Whether or not our experiences will excite, entertain, or educate you as an audience… I’ll let you be the judge of that! Check out episode one: #CreationLife? WTH