Why Sales Is Confused Today and What to Do About It

I spent some time asking sales reps, “What is the biggest challenge you currently face in sales?” The number one answer that came up over and over was “not enough leads.” Isn’t lead generation a marketing activity? This got me thinking, is a lack of leads a sales challenge or a marketing challenge? You can read 5 blog [...]

By | May 28th, 2017|marketing, Sales, social media, Social Selling|Comments Off on Why Sales Is Confused Today and What to Do About It

7 Key Components To Produce Social Selling ROI At Scale

Everyone is talking about “social selling,” yet a majority of B2B companies haven’t implemented any kind of process yet. Why is that? Is it because they are being pitched KPIs like more “relationships” and “this is where your buyers live,” where we can build “trust?” My guess is that executives understand all of that “jargon.” It’s [...]

By | May 28th, 2017|marketing, Sales, Social Selling|Comments Off on 7 Key Components To Produce Social Selling ROI At Scale

Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

Recently, I've started to understand how important YouTube has become to the future of business personally and professionally. With that being said, anyone that knows me, Jason Sibley, Peter Smith, or Creation Agency as a whole, understands that we don't mess around when it comes to going all in and understanding social channels when it [...]

By | March 15th, 2017|influencer marketing, marketing, podcast, social media|Comments Off on Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

How To Integrate ‘Social Selling’ & Marketing Automation Into Your Business Process

Had a great time talking with Author & Podcast Host Heshan Edirisinghe talking about how "How To Integrate 'Social Selling' & Marketing Automation Into Your Business Process!"  It was my first time doing a podcast in Sri Lanka!  Heshan is a super smart guy and I was highly impressed with the questions he asked.  Also, the production value [...]

By | July 10th, 2016|marketing, Sales, Social Selling|Comments Off on How To Integrate ‘Social Selling’ & Marketing Automation Into Your Business Process

3 Reasons Marketing Automation Is Crucial To Your Social Selling Program

Maybe you have adopted a marketing automation technology, a social selling program, or both. The real question is, have you done them in tandem? In today’s digital buying landscape both of these are crucial to the sales process. There are many reasons for this, but before you decide to adopt either, you have to have [...]

By | May 30th, 2016|marketing, Sales, social media, Social Selling|Comments Off on 3 Reasons Marketing Automation Is Crucial To Your Social Selling Program

This One Factor Holds People From Social Media Success

Some people seem to overestimate their social media success. Some people seem to underestimate their social media success. Most just don't know how to measure social media success. Almost all give up social media before they have put enough time or effort in to see success. Is there one key factor holding most back from [...]

By | January 19th, 2016|marketing, social media, Social Selling|4 Comments

Could The Buyer’s Journey Be The Wake Up Call Sales and Marketing Need?

The new buzz in marketing is focused around the buyer's journey. The new buzz in sales is the same buzz it was 20 years ago! Marketing is always evolving to keep up with the buyer’s journey. Sales is always trying to keep up with marketing, or at least keep up with blaming marketing. Has sales evolved [...]

By | December 28th, 2015|marketing, Sales, social media, Social Selling|Comments Off on Could The Buyer’s Journey Be The Wake Up Call Sales and Marketing Need?

12 Ways Social Media Can Elevate Your Personal & Professional Game In 2016

2015 has been an excellent year for social media adoption. 2016 should be even better! Your professional career, personal development, and future are waiting for you to capitalize. Here are 12 ways you can elevate your social game in 2016 1. Connect Get connected with brilliant minds, buyers, and other “doers” in your field!  There [...]

By | December 28th, 2015|marketing, Sales, social media, Social Selling|Comments Off on 12 Ways Social Media Can Elevate Your Personal & Professional Game In 2016

Who Is The Lead Singer Of Your Brand’s Social Band?

Think of all the great brands you know. Think of all the great bands you know. Thank of all the great leaders you know. Think of all the great singers you know. What is the one thing they all have in common? What is the one thing that drives their existence? What is the one [...]

By | December 4th, 2015|marketing, Sales, social media, Social Selling|Comments Off on Who Is The Lead Singer Of Your Brand’s Social Band?

7 Key Ingredients You Need To Become Both Valuable and Visible On Social Media

One question you need to ask yourself daily… ‘Do I add value on social media?’ Do you know the answer to this question? Should you know the answer to this question? This is something that I struggle with daily. I preach value on social media, but do I practice what I preach? Value Creates Visibility [...]

By | December 4th, 2015|marketing, Sales, social media, Social Selling, Uncategorized|Comments Off on 7 Key Ingredients You Need To Become Both Valuable and Visible On Social Media