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Why Sales Is Confused Today and What to Do About It

I spent some time asking sales reps, “What is the biggest challenge you currently face in sales?” The number one answer that came up over and over was “not enough leads.” Isn’t lead generation a marketing activity? This got me thinking, is a lack of leads a sales challenge or a marketing challenge? You can read 5 blog [...]

By | May 28th, 2017|marketing, Sales, social media, Social Selling|0 Comments

7 Key Components To Produce Social Selling ROI At Scale

Everyone is talking about “social selling,” yet a majority of B2B companies haven’t implemented any kind of process yet. Why is that? Is it because they are being pitched KPIs like more “relationships” and “this is where your buyers live,” where we can build “trust?” My guess is that executives understand all of that “jargon.” It’s [...]

By | May 28th, 2017|marketing, Sales, Social Selling|0 Comments

How Sales Can Leverage Social to Get Visible, Valuable, & Connected to Buying Committee

It’s no secret that identifying a “decision maker” is getting harder and harder these days. CEB stated, “on average, 5.4 people are involved in today’s B2B purchase decisions.” As the number of buyers involved in making a purchase decision increases, your chances of getting the sale decreases. It is more important than ever that salespeople get visible, [...]

By | March 15th, 2017|Sales, Social Selling|0 Comments

Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

Recently, I've started to understand how important YouTube has become to the future of business personally and professionally. With that being said, anyone that knows me, Jason Sibley, Peter Smith, or Creation Agency as a whole, understands that we don't mess around when it comes to going all in and understanding social channels when it [...]

By | March 15th, 2017|influencer marketing, marketing, podcast, social media|0 Comments

What Sales Should Be Doing with Their Time on Social Media

It’s no secret that social media is a major time suck for sales professionals. I’ll even admit that I get sucked in at times and lose major focus of my selling objectives. Just like anything, a clear goal and vision is imperative for hitting any objective. "Being in sales and having social media can either impair [...]

By | March 13th, 2017|Sales, social media, Social Selling|0 Comments

Do We Have Social Selling Confused With Sales Innovation?

Over the past three years, the term “social selling” has been very controversial, mainly because there are so many definitions or perceptions of what “social selling” is or what it achieves. It’s no secret that digital is transforming the way B2B sales happens. It’s affecting the buyer, seller, customer service, and everyone inside of the organization. I’ve [...]

By | March 6th, 2017|podcast, Sales, Social Selling|0 Comments

The Role Content Plays In Your Sales Process

Recently, I had the chance to go on the Allbound podcast with Jen Spencer and talk about the role that content plays in the modern sales process. I'm a huge fan of Jen and all of the amazing work she has done with Allbound's marketing in such a short period of time. They understand marketing [...]

By | March 6th, 2017|podcast, Sales, Social Selling|0 Comments

Why Social is the New Phone for B2B Sales

Recently, I had the chance to go on the Technology Advice with Chris Klinefelter and talk about how social media is impacting the B2B sales process. We talked about how social media is being used to create, strengthen, and influence the sales conversation ask with value in the sales process. We also dive into how [...]

By | November 21st, 2016|Uncategorized|0 Comments

Should We Be Listening To Sales Influencers Or Practitioners?

Of course, everyone knows that Salesman.Red is my favorite podcast. Will Barron is the master of creating deep conversation around the art of selling. This conversation is one that I think all sales and marketing professionals will enjoy! Rob Jeppsen really drops some knowledge in this episode! If you don't know Rob... You need to [...]

By | November 21st, 2016|Uncategorized|0 Comments

The Hard Truth About Building Your Personal Brand The Right Way

This was my third time doing the Salesman.red podcast and it's more fun each and every time.  Will Barron took this one a different direction and didn't ask me any questions about social selling... We talked about personal branding and whether or not it's worth it for sales reps to invest the time. If you [...]

By | September 9th, 2016|Sales, social media, Social Selling|1 Comment