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The One Common Denominator That Streamlines Success

As I progress in my career I am always analyzing the people I encounter along the way. I am fascinated by why people talk, think, and act the way they do (positives and negatives). What separates good leaders from the bad and vice versa. I've realized there are 2 types of people in this world... [...]

By | August 30th, 2017|Leadership, Sales|Comments Off on The One Common Denominator That Streamlines Success

5 Game-Changer Social Selling Tools For Sales Pros

There is a balance of time that is necessary for sales people when engaging on social media. If unchecked, the wonderful world of social media can draw a person into a black hole and eat away time quickly. Social media engagement is essential in today’s markets, but how does one do it efficiently? And what are the [...]

By | August 30th, 2017|Sales, social media, Social Selling|Comments Off on 5 Game-Changer Social Selling Tools For Sales Pros

Why Sales Is Confused Today and What to Do About It

I spent some time asking sales reps, “What is the biggest challenge you currently face in sales?” The number one answer that came up over and over was “not enough leads.” Isn’t lead generation a marketing activity? This got me thinking, is a lack of leads a sales challenge or a marketing challenge? You can read 5 blog [...]

By | May 28th, 2017|marketing, Sales, social media, Social Selling|Comments Off on Why Sales Is Confused Today and What to Do About It

7 Key Components To Produce Social Selling ROI At Scale

Everyone is talking about “social selling,” yet a majority of B2B companies haven’t implemented any kind of process yet. Why is that? Is it because they are being pitched KPIs like more “relationships” and “this is where your buyers live,” where we can build “trust?” My guess is that executives understand all of that “jargon.” It’s [...]

By | May 28th, 2017|marketing, Sales, Social Selling|Comments Off on 7 Key Components To Produce Social Selling ROI At Scale

How Sales Can Leverage Social to Get Visible, Valuable, & Connected to Buying Committee

It’s no secret that identifying a “decision maker” is getting harder and harder these days. CEB stated, “on average, 5.4 people are involved in today’s B2B purchase decisions.” As the number of buyers involved in making a purchase decision increases, your chances of getting the sale decreases. It is more important than ever that salespeople get visible, [...]

By | March 15th, 2017|Sales, Social Selling|Comments Off on How Sales Can Leverage Social to Get Visible, Valuable, & Connected to Buying Committee

Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

Recently, I've started to understand how important YouTube has become to the future of business personally and professionally. With that being said, anyone that knows me, Jason Sibley, Peter Smith, or Creation Agency as a whole, understands that we don't mess around when it comes to going all in and understanding social channels when it [...]

By | March 15th, 2017|influencer marketing, marketing, podcast, social media|Comments Off on Why Creation Agency Is Going All In On YouTube… #CreationLife WTH?

What Sales Should Be Doing with Their Time on Social Media

It’s no secret that social media is a major time suck for sales professionals. I’ll even admit that I get sucked in at times and lose major focus of my selling objectives. Just like anything, a clear goal and vision is imperative for hitting any objective. "Being in sales and having social media can either impair [...]

By | March 13th, 2017|Sales, social media, Social Selling|Comments Off on What Sales Should Be Doing with Their Time on Social Media

Do We Have Social Selling Confused With Sales Innovation?

Over the past three years, the term “social selling” has been very controversial, mainly because there are so many definitions or perceptions of what “social selling” is or what it achieves. It’s no secret that digital is transforming the way B2B sales happens. It’s affecting the buyer, seller, customer service, and everyone inside of the organization. I’ve [...]

By | March 6th, 2017|podcast, Sales, Social Selling|Comments Off on Do We Have Social Selling Confused With Sales Innovation?

The Role Content Plays In Your Sales Process

Recently, I had the chance to go on the Allbound podcast with Jen Spencer and talk about the role that content plays in the modern sales process. I'm a huge fan of Jen and all of the amazing work she has done with Allbound's marketing in such a short period of time. They understand marketing [...]

By | March 6th, 2017|podcast, Sales, Social Selling|Comments Off on The Role Content Plays In Your Sales Process

Why Social is the New Phone for B2B Sales

Recently, I had the chance to go on the Technology Advice with Chris Klinefelter and talk about how social media is impacting the B2B sales process. We talked about how social media is being used to create, strengthen, and influence the sales conversation ask with value in the sales process. We also dive into how [...]

By | November 21st, 2016|Uncategorized|Comments Off on Why Social is the New Phone for B2B Sales